A new generation of consumers? A study on the pro-environmental behavior of the Fridays for Future generation based on the social identity approach
Especially for the younger generation, climate change is a threat, and therefore, environmental protection and pro-environmental behavior (PEB) are most important. The Fridays for Future movement speaks up for the young generation. Based on the social identity approach, the study is the first to inv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-08-01
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| Series: | Frontiers in Sustainability |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frsus.2023.1231731/full |