Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire)
<strong>Objective</strong> <br />Awareness of consumers’ decision-making styles is crucial for the effectiveness and development of a business marketing strategy in the tire industry. It helps to meet the needs of the consumers and transmit the desired value to them. Purchasing tir...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2020-04-01
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| Series: | مدیریت بازرگانی |
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| Online Access: | https://jibm.ut.ac.ir/article_75946_b63e4ed2c9298aff7d50ca4dfef8731d.pdf |