Antecedents and Consequences of Brand Love with Moderated By Memories
Abstract This research aims to examine the effect of perceived brand quality and brand personality on brand fondness with memories as moderator. This study examines the effect of independent variables on dependent variable with memories as moderating variable. The subject in this research were stude...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Negeri Yogyakarta
2019-04-01
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| Series: | Jurnal Economia |
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| Online Access: | https://journal.uny.ac.id/index.php/economia/article/view/24068 |