Facebook-Based Social Marketing to Reduce Smoking in Australia’s First Nations Communities: An Analysis of Reach, Shares, and Likes

BackgroundFacebook is widely used by Australia’s First Nations people and has significant potential to promote health. However, evidence-based guidelines for its use in health promotion are lacking. Smoking prevalence among Australia’s First Nations people is nearly 3 times higher than other Austral...

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Bibliographic Details
Main Authors: Hefler, Marita, Kerrigan, Vicki, Grunseit, Anne, Freeman, Becky, Kite, James, Thomas, David P
Format: Article
Language:English
Published: JMIR Publications 2020-12-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2020/12/e16927/