Analisis Produktivitas Kegiatan Promosi terhadap Brand Awareness Isp X
Products which have a good brand awareness will get long-term strategic advantages and one way of creating brand awareness is by promotion activities. This research tries to find out the efficiencies of promotion activities by comparing the number of sales with the promotional expenses. Beside that,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Teknik Industri, Fakultas Teknik Universitas Muhammadiyah Malang
2009-02-01
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| Series: | Jurnal Teknik Industri |
| Subjects: | |
| Online Access: | http://ejournal.umm.ac.id/index.php/industri/article/view/6115 |