Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage
The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the paper is devoted to a brief literature review...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana
2013-12-01
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| Series: | Economic and Business Review |
| Online Access: | http://www.ebrjournal.net/ojs/index.php/ebr/article/view/212/pdf |