The Effects of Advertising and Promotion on Consumers’ Buying Decision at the Car Boot Flea Market, in Durban
Trading in the informal sector has seen a rapid growth in the developing as well as the developed economies in the last few decades. Consequently, the concept ‘flea market’ has gained renewed attention. The study aimed at identifying the preferred advertising and promotional strategies used by trade...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2021-04-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | https://marketing.expertjournals.com/23446773-902/ |