Targeted social marketing of PrEP and the stigmatization of black sexual minority men.

Targeted social marketing of PrEP and the stigmatization of black sexual minority men.

Disparities in HIV incidence and PrEP uptake suggest a need to prioritize Black sexual minority men (SMM) in PrEP social marketing initiatives. However, images linking Black SMM to HIV and PrEP may inadvertently reinforce stigma. We examined HIV-negative/status-unknown Black SMM's responses to...

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Bibliographic Details
Main Authors: Sarah K Calabrese, David A Kalwicz, John F Dovidio, Sharanya Rao, Djordje X Modrakovic, Cheriko A Boone, Manya Magnus, Michael Kharfen, Viraj V Patel, Maria Cecilia Zea
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2023-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0285329

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https://doi.org/10.1371/journal.pone.0285329

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