Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang
This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology. The research model was developed through rese...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Universitas Islam Negeri Walisongo Semarang
2020-05-01
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| Series: | International Journal Ihya' 'Ulum al-Din |
| Subjects: | |
| Online Access: | https://journal.walisongo.ac.id/index.php/ihya/article/view/5574 |