INNOVATION DIFFUSION THEORY MAIN DEVELOPMENT STAGES
Abstract: Main innovation diffusion development theory stages are: Rogers model of moving new products to the market including characteristics of its segments; mathematic substantiation of this model by Bass; Moor model taking into account gaps between adjacent market segments; Goldenberg model maki...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2016-12-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/603 |