Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum)
Problems arise in PT Djarum's Sports Service Program when corporate identity is used in CSR programs. Criticism from a government agency highlighted the value of marketing the company's products with media program participants aged between 11 and 15 years. This qualitative research uses a...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2023-04-01
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| Series: | Jurnal Nomosleca |
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| Online Access: | https://jurnal.unmer.ac.id/index.php/n/article/view/8931/pdf |
| _version_ | 1797782727178584064 |
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| author | Afrilia Ernes Natasya Muhammad Sartono Bachtiar |
| author_facet | Afrilia Ernes Natasya Muhammad Sartono Bachtiar |
| author_sort | Afrilia Ernes Natasya |
| collection | DOAJ |
| description | Problems arise in PT Djarum's Sports Service Program when corporate identity is used in CSR programs. Criticism from a government agency highlighted the value of marketing the company's products with media program participants aged between 11 and 15 years. This qualitative research uses a study approach to understand the steps taken by the company. The informants involved were PT. Djarum and KPAI. Analysis of research data includes collecting, interpreting data, and drawing research results. The research results of the CSR program implemented by the Djarum Foundation have fulfilled the CSR principles namely sustainability, accountability, and openness, and criticism of the CSR program does not show child exploitation.
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| first_indexed | 2024-03-13T00:16:01Z |
| format | Article |
| id | doaj.art-f92c1f454524470aa7b6b2058691fde5 |
| institution | Directory Open Access Journal |
| issn | 2443-0927 2541-6650 |
| language | Indonesian |
| last_indexed | 2024-03-13T00:16:01Z |
| publishDate | 2023-04-01 |
| publisher | Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Nomosleca |
| spelling | doaj.art-f92c1f454524470aa7b6b2058691fde52023-07-12T02:19:30ZindUniversitas Merdeka MalangJurnal Nomosleca2443-09272541-66502023-04-0191112https://doi.org/10.26905/nomosleca.v9i1.8931Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum)Afrilia Ernes Natasya 0Muhammad Sartono Bachtiar1Department of Media and Communications, Fakultas Ilmu Sosial dan Politik, Universitas Airlangga SurabayaDepartment of Media and Communications, Fakultas Ilmu Sosial dan Politik, Universitas Airlangga SurabayaProblems arise in PT Djarum's Sports Service Program when corporate identity is used in CSR programs. Criticism from a government agency highlighted the value of marketing the company's products with media program participants aged between 11 and 15 years. This qualitative research uses a study approach to understand the steps taken by the company. The informants involved were PT. Djarum and KPAI. Analysis of research data includes collecting, interpreting data, and drawing research results. The research results of the CSR program implemented by the Djarum Foundation have fulfilled the CSR principles namely sustainability, accountability, and openness, and criticism of the CSR program does not show child exploitation. https://jurnal.unmer.ac.id/index.php/n/article/view/8931/pdfimplementation of csrcorporate identitydjarum foundationbakti olahraga |
| spellingShingle | Afrilia Ernes Natasya Muhammad Sartono Bachtiar Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum) Jurnal Nomosleca implementation of csr corporate identity djarum foundation bakti olahraga |
| title | Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum) |
| title_full | Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum) |
| title_fullStr | Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum) |
| title_full_unstemmed | Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum) |
| title_short | Penerapan Program Corporate Social Responsibility PT Djarum (Studi Kasus Kritik Eksploitasi Anak pada Audisi Umum Beasiswa Djarum) |
| title_sort | penerapan program corporate social responsibility pt djarum studi kasus kritik eksploitasi anak pada audisi umum beasiswa djarum |
| topic | implementation of csr corporate identity djarum foundation bakti olahraga |
| url | https://jurnal.unmer.ac.id/index.php/n/article/view/8931/pdf |
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