Frugality, brand attitude and purchasing behavior in green restaurants in emerging Latin American markets
Frugality has often been associated with resource-saving behavior that contributes to sustainable consumption. The study presented here aims to investigate consumer frugality and its relationship with brand attitude, purchase intention and purchase behavior in ecological foodservice in an emerging m...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad del Zulia
2023-12-01
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| Series: | Revista de Ciencias Sociales |
| Subjects: | |
| Online Access: | https://produccioncientificaluz.org/index.php/rcs/article/view/41234/47485 |