Do E-Service Quality and Customer Satisfaction Affect Loyalty in E-Retailing? Evidence from Ghanaian Online Consumers
This present research investigates the role of e-service quality and customer satisfaction in loyalty creation among Ghanaian online consumers. 403 sample data were collected from Ghanaian consumers who shop on an online shopping platform. The findings indicate three dimensions of e-service quality;...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2022-04-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/32706 |