Consumers' Behavior in the Travel Services Markets of Asia-Pacific Region
The article states that the relevance of cross-cultural researches increases in the globalization period. The methods for assessing the impact of different cross-cultural characteristics on consumers' behavior on B2C (business-to-consumer) markets has not been developed so far yet. The purpose...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/2729 |