INTEGRATED MARKETING PLAN AS AN INSTRUMENT OF BRANDING OF AGRICULTURAL PRODUCTS IN THE LOCAL COMMUNITY
Modern trends in the feld of mark business brands as the most actualized component of business activity and indicate that in this area signifcant changes are expected. The twenty-frst century will be a period in which the states will differentiate by the successful branding and marketing where inta...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2018-09-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/820 |