MULTIMODAL REPRESENTATION OF SOCIAL ACTORS IN THE DISCOURSE OF BRANDS
This article, contemplating a theoretical dialogue between Systemic Functional Theory (SFL) (Halliday, 1994, 2004), Critical Discourse Analysis (CDA) (Fairclough, 1992, 2006, 2012) and Multimodality (Kress, van Leeuwen, 2006 van Leeuwen, 2008), Brands (Gobe, 2010, ALLEN; SIMMONS, 2005) and Sustainab...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual de Londrina
2013-01-01
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| Series: | Signum: Estudos da Linguagem |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n233/13202 |