STORE LAYOUT FOR VIRTUAL RETAILING: A LITERATURE REVIEW
The progress of online shopping worldwide has impacted significantly to business processes as well as customers’ behavior in shopping. Thus, research in online retailing especially in virtual store layout has been made by researchers in numerous numbers. This article attempts to explore prior resear...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2014-12-01
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| Series: | Jurnal Ilmiah Teknik Industri |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/jiti/article/view/632 |
| Summary: | The progress of online shopping worldwide has impacted significantly to business processes as well as customers’ behavior in shopping. Thus, research in online retailing especially in virtual store layout has been made by researchers in numerous numbers. This article attempts to explore prior research in virtual layout retails to identify the research in virtual retailing in term of the variables involved in designing the virtual store layout. |
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| ISSN: | 1412-6869 2460-4038 |