Impact of Social Media in Banking Sector under Triangular Neutrosophic Arena Using MCGDM Technique
This paper aims to uncover the position of social media in customer relationship management (CRM) in banking industry in West Bengal (W.B) under neutrosophic environment. It also tries to identify the attributes that influence the adaptation of different social media platforms for marketing by Ba...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of New Mexico
2020-07-01
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| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | http://fs.unm.edu/NSS/ImpactofSocialMedia9.pdf |