Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, duration and nature

Abstract Objective: To assess the frequency, duration and nature of unhealthy marketing during the highest‐rating sporting event in Australia in 2017. Methods: A content analysis of the 2017 Australian Football League (AFL) Grand Final television broadcast identified episodes of unhealthy food and s...

Full description

Bibliographic Details
Main Authors: Tegan Nuss, Maree Scully, Melanie Wakefield, Helen Dixon
Format: Article
Language:English
Published: Elsevier 2019-08-01
Series:Australian and New Zealand Journal of Public Health
Subjects:
Online Access:https://doi.org/10.1111/1753-6405.12920