The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands
The modern age has had an impact on commercial sectors, particularly the fashion industry. There are already an increasing number of local brands that are in demand from the general public, particularly ladies. But the local fashion brand's marketing strategy is not wholly responsible for its s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2022-11-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/37580 |