A Study on the Criteria for Branding Contractor Construction Sector Companies in Turkey
Today, corporate brand is also important for companies that participate in the construction industry as with all companies. Corporate culture of construction companies, marketing and contact points of view, characteristics of products or services, provide the required quality standards, out of the i...
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| Format: | Article |
| Language: | English |
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KARE Publishing
2012-02-01
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| Series: | Megaron |
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| Online Access: | http://www.journalagent.com/megaron/pdfs/MEGARON_7_1_36_48.pdf |