EXPERIENTIAL VALUE TOWARD BEHAVIORAL INTENTION OF LOCAL FOOD THROUGH CONSUMER ATTITUDE: INSIGHT FROM GEN Z'S IN JAKARTA
Recently, there has been an increase in public excitement for culinary experiences, including local cuisine exploration. The wide range of Indonesian cultures significantly impacts the variety of local food variations, which must be maintained. However, Indonesian Gen Z (27.94% of the overall po...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2023-03-01
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| Series: | Jurnal Aplikasi Manajemen |
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| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/3006 |