Survey of Millennial and Generation Z Response to Native Advertising Trends in Online News Portal
Native advertising is a commercial message wrapped in an informative article that borrows the credibility of the newsroom, which is a crucial issue in the realm of journalism and advertising. This research aims to determine the trend of audience response in the Millennial generation and Z generation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2022-12-01
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| Series: | JKG (Jurnal Komunikasi Global) |
| Subjects: | |
| Online Access: | https://jurnal.usk.ac.id/JKG/article/view/28416 |