The Role of Human Resources Management in the Internal Branding of Public Organizations

The Role of Human Resources Management in the Internal Branding of Public Organizations

Efficient HR management enhance the internal branding in an organization whose end users are the public. In this research, we aim to evaluate the role of human resources management in internal branding in some public organizations. To achieve the purpose of the research, we conducted an empirical...

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Bibliographic Details
Main Authors: Iulian Georgescu, Anca Antoaneta Vărzaru, Mădălina Georgiana Mangra
Format: Article
Language:English
Published: Ovidius University Press 2022-12-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
human resource management
internal branding
branding management
public organizations
assurance companies
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/12.pdf

Internet

https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/12.pdf

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