Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia
Integrating CSR principles into business activities is one of the biggest challenges of companies. Last decades, a critical attitude of the public has been expressed towards companies and their activities and concerns about natural imbalance and consequently on social problems are growing. In such c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711903167S.pdf |