Aims and strategies of Spanish politicians in Twitter
This paper analyses the uses of Twitter by the most important Spanish politicians outside elections political campaigns. The overall objective is to analyze how Spanish politicians use Twitter and to find out if political scandals influence those uses. A content analysis is applied to 586 messages p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Rey Juan Carlos
2016-05-01
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| Series: | Index Comunicación |
| Online Access: | http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/244 |
| _version_ | 1818228945891360768 |
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| author | Francisco Segado-Boj Jesús Díaz-Campo Beatriz Lloves Sobrado |
| author_facet | Francisco Segado-Boj Jesús Díaz-Campo Beatriz Lloves Sobrado |
| author_sort | Francisco Segado-Boj |
| collection | DOAJ |
| description | This paper analyses the uses of Twitter by the most important Spanish politicians outside elections political campaigns. The overall objective is to analyze how Spanish politicians use Twitter and to find out if political scandals influence those uses. A content analysis is applied to 586 messages posted by ten political leaders in two different time lapses, one of them characterized by the attention paid by media to a political scandal. Criteria regarding type of messages and discourse directionality are followed. Results indicate that most messages are basically unidirectional, with few addressing other users. Similarly most of the messages are categorized as ‘self-promotion’ or ‘information sharing’. It is concluded that their communicative practices on this platform are driven by propagandist objectives, leaving aside the search of a higher transparence or a deeper dialogue with the citizens. |
| first_indexed | 2024-12-12T10:10:47Z |
| format | Article |
| id | doaj.art-f9e8cbe71de84f0ebc0efd1b0a340549 |
| institution | Directory Open Access Journal |
| issn | 2444-3239 2174-1859 |
| language | English |
| last_indexed | 2024-12-12T10:10:47Z |
| publishDate | 2016-05-01 |
| publisher | Universidad Rey Juan Carlos |
| record_format | Article |
| series | Index Comunicación |
| spelling | doaj.art-f9e8cbe71de84f0ebc0efd1b0a3405492022-12-22T00:27:49ZengUniversidad Rey Juan CarlosIndex Comunicación2444-32392174-18592016-05-01617798145Aims and strategies of Spanish politicians in TwitterFrancisco Segado-Boj0Jesús Díaz-Campo1Beatriz Lloves Sobrado2Universidad Internacional de La Rioja (UNIR)Universidad Internacional de La Rioja (UNIR)Universidad Internacional de La Rioja (UNIR)This paper analyses the uses of Twitter by the most important Spanish politicians outside elections political campaigns. The overall objective is to analyze how Spanish politicians use Twitter and to find out if political scandals influence those uses. A content analysis is applied to 586 messages posted by ten political leaders in two different time lapses, one of them characterized by the attention paid by media to a political scandal. Criteria regarding type of messages and discourse directionality are followed. Results indicate that most messages are basically unidirectional, with few addressing other users. Similarly most of the messages are categorized as ‘self-promotion’ or ‘information sharing’. It is concluded that their communicative practices on this platform are driven by propagandist objectives, leaving aside the search of a higher transparence or a deeper dialogue with the citizens.http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/244 |
| spellingShingle | Francisco Segado-Boj Jesús Díaz-Campo Beatriz Lloves Sobrado Aims and strategies of Spanish politicians in Twitter Index Comunicación |
| title | Aims and strategies of Spanish politicians in Twitter |
| title_full | Aims and strategies of Spanish politicians in Twitter |
| title_fullStr | Aims and strategies of Spanish politicians in Twitter |
| title_full_unstemmed | Aims and strategies of Spanish politicians in Twitter |
| title_short | Aims and strategies of Spanish politicians in Twitter |
| title_sort | aims and strategies of spanish politicians in twitter |
| url | http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/244 |
| work_keys_str_mv | AT franciscosegadoboj aimsandstrategiesofspanishpoliticiansintwitter AT jesusdiazcampo aimsandstrategiesofspanishpoliticiansintwitter AT beatrizllovessobrado aimsandstrategiesofspanishpoliticiansintwitter |