Marketing control in retailing
Control has long been recognized as one of the tasks a manager must perform. The objective of this paper is to detail the steps involved for marketing control from a retail managers point of view. There is an abundance of literature that deals with control and especially marketing control. Yet there...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1981-03-01
|
| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1206 |