EMPLOYING NATION BRANDING AND PUBLIC DIPLOMACY: STRATEGIES FOR PAKISTAN
In the 21st century, states use nation-branding techniques to safeguard their national interests. They employ public diplomacy strategies to maintain their international image. Through branding techniques and public diplomacy strategies, nations can build a positive image among the committee of nat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National Defence University, Islamabad
2022-06-01
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| Series: | Margalla Papers |
| Subjects: | |
| Online Access: | https://margallapapers.ndu.edu.pk/site/article/view/96 |