Going viral on advertising YouTube video: Detecting the influences
Objective: this research aims to identify the key characteristics that influence viewers to watch and share ads. Theoretical approach: by exploring both technical and subjective attributes, this study provides valuable insights for advertisers to enhance their video performance. It farsighted to stu...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2023-08-01
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Series: | RAC: Revista de Administração Contemporânea |
Subjects: | |
Online Access: | https://rac.anpad.org.br/index.php/rac/article/view/1599 |