Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services
ABSTRACT: Digital transformation in the banking sector is a continuous process that affects both the external and internal environment by redesigning internal processes and existing methods. There are many reasons that digital transformation takes place, such as servicing remote areas without physic...
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| Format: | Article |
| Language: | English |
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Elsevier
2021-09-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853122009738 |
| _version_ | 1797391889806131200 |
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| author | Fotis Kitsios Ioannis Giatsidis Maria Kamariotou |
| author_facet | Fotis Kitsios Ioannis Giatsidis Maria Kamariotou |
| author_sort | Fotis Kitsios |
| collection | DOAJ |
| description | ABSTRACT: Digital transformation in the banking sector is a continuous process that affects both the external and internal environment by redesigning internal processes and existing methods. There are many reasons that digital transformation takes place, such as servicing remote areas without physical branches, differentiation from competitors or reduction of operating costs. In any case, there are a lot of doubts about the acceptance of digital technologies. Thus, this article examines the acceptance rate of digital transformation in the banking sector in Greece. One hundred and sixty-one employees at Greek banks completed the survey. A Multivariate Regression Analysis was implemented to analyze the items of the Technology Acceptance Model. The findings of this paper indicate the perception of bank employees with regard to new technologies. This paper provides a practical contribution for executives of Greek banking organizations to schedule targeted educational programs to facilitate the transition to the new digital era for their employees. Executives are curious if employees are ready to accept and implement digitalization in their daily job routine. Therefore, the Technology Acceptance Model can provide answers to executives in facing these challenges. |
| first_indexed | 2024-03-08T23:39:16Z |
| format | Article |
| id | doaj.art-fa1395e6f7f14d37a358958a1520ba80 |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-08T23:39:16Z |
| publishDate | 2021-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-fa1395e6f7f14d37a358958a1520ba802023-12-14T05:21:41ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312021-09-0173204Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-ServicesFotis Kitsios0Ioannis Giatsidis1Maria Kamariotou2Correspondence:; Department of Applied Informatics, University of Macedonia, GR54636 Thessaloniki, Greece; mai17055@uom.edu.gr (I.G.); mkamariotou@uom.edu.gr (M.K.)Department of Applied Informatics, University of Macedonia, GR54636 Thessaloniki, Greece; mai17055@uom.edu.gr (I.G.); mkamariotou@uom.edu.gr (M.K.)Department of Applied Informatics, University of Macedonia, GR54636 Thessaloniki, Greece; mai17055@uom.edu.gr (I.G.); mkamariotou@uom.edu.gr (M.K.)ABSTRACT: Digital transformation in the banking sector is a continuous process that affects both the external and internal environment by redesigning internal processes and existing methods. There are many reasons that digital transformation takes place, such as servicing remote areas without physical branches, differentiation from competitors or reduction of operating costs. In any case, there are a lot of doubts about the acceptance of digital technologies. Thus, this article examines the acceptance rate of digital transformation in the banking sector in Greece. One hundred and sixty-one employees at Greek banks completed the survey. A Multivariate Regression Analysis was implemented to analyze the items of the Technology Acceptance Model. The findings of this paper indicate the perception of bank employees with regard to new technologies. This paper provides a practical contribution for executives of Greek banking organizations to schedule targeted educational programs to facilitate the transition to the new digital era for their employees. Executives are curious if employees are ready to accept and implement digitalization in their daily job routine. Therefore, the Technology Acceptance Model can provide answers to executives in facing these challenges.http://www.sciencedirect.com/science/article/pii/S2199853122009738digital strategydigital transformationdigital bankingtechnology acceptance modele-servicesuser’s intention |
| spellingShingle | Fotis Kitsios Ioannis Giatsidis Maria Kamariotou Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services Journal of Open Innovation: Technology, Market and Complexity digital strategy digital transformation digital banking technology acceptance model e-services user’s intention |
| title | Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services |
| title_full | Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services |
| title_fullStr | Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services |
| title_full_unstemmed | Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services |
| title_short | Digital Transformation and Strategy in the Banking Sector: Evaluating the Acceptance Rate of E-Services |
| title_sort | digital transformation and strategy in the banking sector evaluating the acceptance rate of e services |
| topic | digital strategy digital transformation digital banking technology acceptance model e-services user’s intention |
| url | http://www.sciencedirect.com/science/article/pii/S2199853122009738 |
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