Analysis of Live Streaming Communication Strategies on Tiktok Social Media to Increase MSME Sales: A Study on Tiktok Glad2glow

The MSME sector is the main driver of economic growth in Indonesia. This is because the existence of MSMEs has provided many entrepreneurial resources and employment opportunities for the community. MSME communication strategies have begun to move towards their business activities which initially s...

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Bibliographic Details
Main Authors: Amadea Dewasanya, Fiqh Amaly
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-06-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5230