THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER
Nowadays, we live in a society in constant evolution, marked by accelerated technological advances and now we are going through another social transition born from the third industrial revolution, also known as the digital age that was originated in the mid-twentieth century, the digital transformat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Centro Universitário Christus
2022-09-01
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| Series: | Revista Gestão em Análise |
| Subjects: | |
| Online Access: | https://periodicos.unichristus.edu.br/gestao/article/view/4104 |