The process and problems in creation of a marketing plan
Creation of usable marketing plan is always an actual problem. Having in mind that marketing planning is a foundation for future directing of marketing activities of organization, primarily the process of marketing management was discussed and, within that, the position of marketing plan was pointed...
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| Format: | Article |
| Language: | English |
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University of Banja Luka, Faculty of Economics
2021-05-01
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| Series: | Acta Economica |
| Subjects: | |
| Online Access: | http://ae.ef.unibl.org/index.php/ae/article/view/359 |