The process and problems in creation of a marketing plan
Creation of usable marketing plan is always an actual problem. Having in mind that marketing planning is a foundation for future directing of marketing activities of organization, primarily the process of marketing management was discussed and, within that, the position of marketing plan was pointed...
Main Author: | Перица Мацура |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Banja Luka, Faculty of Economics
2021-05-01
|
Series: | Acta Economica |
Subjects: | |
Online Access: | http://ae.ef.unibl.org/index.php/ae/article/view/359 |
Similar Items
ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
by: D. Manukyan
Published: (2017-05-01)
by: D. Manukyan
Published: (2017-05-01)
Similar Items
-
Marketing plan as a tool in marketing management process
by: Alicja KRZEPICKA
Published: (2014-06-01) -
Winkler on marketing planning/
by: 456149 Winkler, John
Published: (1974) -
Strategic market planning /
by: 221628 Hamper, Robert J., et al.
Published: (1990) -
Making marketing happen : how great companies make strategic planning work for them /
by: Smith, Brian D., (Brian David), 1961-
Published: (2005) -
Preparing the marketing plan /
by: 312026 Parmerlee, David
Published: (1992)