An Analysis on the Language Style of the Utterances in Magnum Advertisements
The role of broadcasted advertisements is undeniably important for thecompanies to market their products. To convince the audience, advertisers have toconvey the persuasive message through the use of linguistic features. Those linguisticfeatures will influence the persuasion techniques used in adver...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Sanata Dharma
2016-12-01
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| Series: | LLT Journal: A Journal on Language and Language Teaching |
| Subjects: | |
| Online Access: | https://e-journal.usd.ac.id/index.php/LLT/article/view/280 |