Sticky Seeding in Discrete-Time Reversible-Threshold Networks

When nodes can repeatedly update their behavior (as in agent-based models from computational social science or repeated-game play settings) the problem of optimal network seeding becomes very complex. For a popular spreading-phenomena model of binary-behavior updating based on thresholds of adoption...

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Main Author: Gwen Spencer
Format: Article
Language:English
Published: Discrete Mathematics & Theoretical Computer Science 2016-03-01
Series:Discrete Mathematics & Theoretical Computer Science
Subjects:
Online Access:https://dmtcs.episciences.org/1241/pdf
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author Gwen Spencer
author_facet Gwen Spencer
author_sort Gwen Spencer
collection DOAJ
description When nodes can repeatedly update their behavior (as in agent-based models from computational social science or repeated-game play settings) the problem of optimal network seeding becomes very complex. For a popular spreading-phenomena model of binary-behavior updating based on thresholds of adoption among neighbors, we consider several planning problems in the design of \textit{Sticky Interventions}: when adoption decisions are reversible, the planner aims to find a Seed Set where temporary intervention leads to long-term behavior change. We prove that completely converting a network at minimum cost is $\Omega(\ln (OPT) )$-hard to approximate and that maximizing conversion subject to a budget is $(1-\frac{1}{e})$-hard to approximate. Optimization heuristics which rely on many objective function evaluations may still be practical, particularly in relatively-sparse networks: we prove that the long-term impact of a Seed Set can be evaluated in $O(|E|^2)$ operations. For a more descriptive model variant in which some neighbors may be more influential than others, we show that under integer edge weights from $\{0,1,2,...,k\}$ objective function evaluation requires only $O(k|E|^2)$ operations. These operation bounds are based on improvements we give for bounds on time-steps-to-convergence under discrete-time reversible-threshold updates in networks.
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spelling doaj.art-fa4988f54fdf4e1f8f339b996c4b373c2024-03-07T15:31:26ZengDiscrete Mathematics & Theoretical Computer ScienceDiscrete Mathematics & Theoretical Computer Science1365-80502016-03-01Vol. 18 no. 3Distributed Computing and...10.46298/dmtcs.12411241Sticky Seeding in Discrete-Time Reversible-Threshold NetworksGwen SpencerWhen nodes can repeatedly update their behavior (as in agent-based models from computational social science or repeated-game play settings) the problem of optimal network seeding becomes very complex. For a popular spreading-phenomena model of binary-behavior updating based on thresholds of adoption among neighbors, we consider several planning problems in the design of \textit{Sticky Interventions}: when adoption decisions are reversible, the planner aims to find a Seed Set where temporary intervention leads to long-term behavior change. We prove that completely converting a network at minimum cost is $\Omega(\ln (OPT) )$-hard to approximate and that maximizing conversion subject to a budget is $(1-\frac{1}{e})$-hard to approximate. Optimization heuristics which rely on many objective function evaluations may still be practical, particularly in relatively-sparse networks: we prove that the long-term impact of a Seed Set can be evaluated in $O(|E|^2)$ operations. For a more descriptive model variant in which some neighbors may be more influential than others, we show that under integer edge weights from $\{0,1,2,...,k\}$ objective function evaluation requires only $O(k|E|^2)$ operations. These operation bounds are based on improvements we give for bounds on time-steps-to-convergence under discrete-time reversible-threshold updates in networks.https://dmtcs.episciences.org/1241/pdfcomputer science - social and information networks
spellingShingle Gwen Spencer
Sticky Seeding in Discrete-Time Reversible-Threshold Networks
Discrete Mathematics & Theoretical Computer Science
computer science - social and information networks
title Sticky Seeding in Discrete-Time Reversible-Threshold Networks
title_full Sticky Seeding in Discrete-Time Reversible-Threshold Networks
title_fullStr Sticky Seeding in Discrete-Time Reversible-Threshold Networks
title_full_unstemmed Sticky Seeding in Discrete-Time Reversible-Threshold Networks
title_short Sticky Seeding in Discrete-Time Reversible-Threshold Networks
title_sort sticky seeding in discrete time reversible threshold networks
topic computer science - social and information networks
url https://dmtcs.episciences.org/1241/pdf
work_keys_str_mv AT gwenspencer stickyseedingindiscretetimereversiblethresholdnetworks