Attitudes of Consumers from Subotica toward Advertising through Sport among the Frequency of Watching Sports Events
This investigation was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided into six subsample groups: consumers, who do not wat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy
2018-07-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Sekulic_55-60.pdf |