Blending Tradition and Innovation in Bordeaux: A Differentiation Strategy for Château Luchey-Halde
Pierre Darriet, the director of operations of Château Luchey-Halde, a wine producer located in Bordeaux, France, wanted to create a recognized brand in the world of great wines. He wondered how to best tell the Château Luchey-Halde story to achieve this distinction. While Pierre regarded innovation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2021-04-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.22215 |