Challenging the strategy paradigm within the paper packaging industry
Formulating and implementing a new strategy may be a challenging task, especially if it alters the way in which a company has operated and positioned itself before. This may be particularly true for companies within the forest industry, like manufacturers of paper packaging products, pursuing differ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2012-01-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | http://www.business-and-management.org/download.php?file=2012/7_2--1-12-Olander,Olsson.pdf |