Impact of Store Ambience on Impulse Purchasing of Apparel Consumers

Impact of Store Ambience on Impulse Purchasing of Apparel Consumers

The aim of this research was to identify the impact of store ambience on apparel consumer impulse purchase behaviour. In this paper, the influence of window display (WD), promotional offers (PO), store layout (SL), back­ground music (BM) and fragrance of store (FOS) on consumer impulsive buying beh...

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Bibliographic Details
Main Authors: Vishal Trivedi, Pradeep Joshi, K. N. Chatterjee, Girendra Pal Singh
Format: Article
Language:English
Published: University of Ljubljana Press (Založba Univerze v Ljubljani) 2022-06-01
Series:Tekstilec
Subjects:
potrošnik oblačil
impulzivno nakupovanje
trgovinski ambient
faktorska analiza
regresijski test
Online Access:https://journals.uni-lj.si/tekstilec/article/view/11955

Internet

https://journals.uni-lj.si/tekstilec/article/view/11955

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