Determinants Factor of Accommodation Online Buying through Online Travel Agent (OTA)
The objective of this research is to identifying the determinants factor of online shopping behavior in accommodation buying to increase purchase intention and the actual buying in the hospitality sector. The hospitality industry in Indonesia is growing along with the growth of the tourism industry...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-12-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/392 |