Fundo los Ulmos: a crossroad in the Chilean milk industry
The case introduces the reader to a problem of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose the best option between the two main alternatives available. One of the options was to sell all the land of the family business that has an emotional root with the decisi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Chile
2020-05-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56970 |
| _version_ | 1819204977997905920 |
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| author | Juan Pablo Torres Alexandra Guidi Bresciani Francisco Sanchez |
| author_facet | Juan Pablo Torres Alexandra Guidi Bresciani Francisco Sanchez |
| author_sort | Juan Pablo Torres |
| collection | DOAJ |
| description | The case introduces the reader to a problem of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose the best option between the two main alternatives available. One of the options was to sell all the land of the family business that has an emotional root with the decision maker. Instead, the second option was to perform an operational analysis that will improve dairy management based on a milk production optimization model. This case shows a typical family business problem where the decision maker must deal with decisions that mix analytical and socioemotional aspects. This case is especially relevant for a competitive strategy course in Latin American family businesses. |
| first_indexed | 2024-12-23T04:44:23Z |
| format | Article |
| id | doaj.art-faaa5bffd16044a7b2e2d451a219381a |
| institution | Directory Open Access Journal |
| issn | 0717-0653 0719-0816 |
| language | English |
| last_indexed | 2024-12-23T04:44:23Z |
| publishDate | 2020-05-01 |
| publisher | Universidad de Chile |
| record_format | Article |
| series | Estudios de Administración |
| spelling | doaj.art-faaa5bffd16044a7b2e2d451a219381a2022-12-21T17:59:41ZengUniversidad de ChileEstudios de Administración0717-06530719-08162020-05-01271163010.5354/0719-0816.2020.5697056970Fundo los Ulmos: a crossroad in the Chilean milk industryJuan Pablo Torres0Alexandra Guidi Bresciani1Francisco Sanchez2Departamento de Administración, Facultad de Economía y Negocios, Universidad de ChileFacultad de Economía y Negocios, Universidad de ChileFacultad de Economía y Negocios, Universidad de ChileThe case introduces the reader to a problem of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose the best option between the two main alternatives available. One of the options was to sell all the land of the family business that has an emotional root with the decision maker. Instead, the second option was to perform an operational analysis that will improve dairy management based on a milk production optimization model. This case shows a typical family business problem where the decision maker must deal with decisions that mix analytical and socioemotional aspects. This case is especially relevant for a competitive strategy course in Latin American family businesses.https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56970 |
| spellingShingle | Juan Pablo Torres Alexandra Guidi Bresciani Francisco Sanchez Fundo los Ulmos: a crossroad in the Chilean milk industry Estudios de Administración |
| title | Fundo los Ulmos: a crossroad in the Chilean milk industry |
| title_full | Fundo los Ulmos: a crossroad in the Chilean milk industry |
| title_fullStr | Fundo los Ulmos: a crossroad in the Chilean milk industry |
| title_full_unstemmed | Fundo los Ulmos: a crossroad in the Chilean milk industry |
| title_short | Fundo los Ulmos: a crossroad in the Chilean milk industry |
| title_sort | fundo los ulmos a crossroad in the chilean milk industry |
| url | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56970 |
| work_keys_str_mv | AT juanpablotorres fundolosulmosacrossroadinthechileanmilkindustry AT alexandraguidibresciani fundolosulmosacrossroadinthechileanmilkindustry AT franciscosanchez fundolosulmosacrossroadinthechileanmilkindustry |