Fundo los Ulmos: a crossroad in the Chilean milk industry
The case introduces the reader to a problem of a family business in the milk industry, Fundo Los Ulmos (FLU), which had to choose the best option between the two main alternatives available. One of the options was to sell all the land of the family business that has an emotional root with the decisi...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universidad de Chile
2020-05-01
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Series: | Estudios de Administración |
Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56970 |