Peer-to-peer interactions for better customer experience

Background: Firms have yet to harness the resulting connections from peer-to-peer (P2P) interactions to positively influence and deliver transformative customer outcomes. This research is a qualitative case study to investigate how a firm in public healthcare improved wellness and overall well-being...

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Bibliographic Details
Main Author: Caroline Lim
Format: Article
Language:English
Published: Ubiquity Press 2019-08-01
Series:International Journal of Integrated Care
Subjects:
Online Access:https://www.ijic.org/articles/5189