Customer satisfaction as a mediator between service quality and customer loyalty: a case study of Bank Central Asia
Purpose – This study aims to examine the effect of service quality on customer satisfaction and the impact of customer satisfaction on customer loyalty among banking service users in Indonesia. Design/methodology/approach – The population of this study consists of customers aged 18 years and abov...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2023-08-01
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| Series: | Jurnal Siasat Bisnis |
| Subjects: | |
| Online Access: | http://journal.uii.ac.id/JSB/article/view/28805 |