THE BRAND – AN INCREASING FACTOR OF A TOURIST DESTINATION’S COMPETITIVENESS
The increase in external pressures upon competitiveness makes companiesquickly adapt to the criteria of modern competition. One of these criteria is thebrand which has proven in developed economies the main competitiveadvantage and it influences to a certain extent the demand for any service. Inthes...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2009-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2009/15_Iordache_FFF.pdf |