Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study
BackgroundHeated tobacco products (HTPs), including I Quit Ordinary Smoking (IQOS), are new tobacco products that use an electronic device to heat compressed tobacco leaves to generate an aerosol for consumers to inhale. Marketing of HTPs is prevalent on Instagram, a popular...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2023-03-01
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| Series: | JMIR Formative Research |
| Online Access: | https://formative.jmir.org/2023/1/e43334 |