Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study

Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study

BackgroundHeated tobacco products (HTPs), including I Quit Ordinary Smoking (IQOS), are new tobacco products that use an electronic device to heat compressed tobacco leaves to generate an aerosol for consumers to inhale. Marketing of HTPs is prevalent on Instagram, a popular...

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Bibliographic Details
Main Authors:	Jiarui Chen, Siyu Xue, Zidian Xie, Dongmei Li
Format:	Article
Language:	English
Published:	JMIR Publications 2023-03-01
Series:	JMIR Formative Research
Online Access:	https://formative.jmir.org/2023/1/e43334

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