ANALISIS KUALITAS PELAYANAN, SERTA PENGARUHNYA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN (Survei Pada Pengunjung SnowBay Waterpark TMII)

The purpose of this research are to clearly describe about service quality, customer satisfaction, and customer loyalty of SnowBay Water park TMII. This research used descriptive and explanatory method. Unit analysis of this research is the visitors of SnowBay Water park TMII that have ever visit Sn...

Full description

Bibliographic Details
Main Authors: Agung Kresnamurti R. P., Dian Siskawati Sinambela
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2011-09-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/764/673