Relevance and creativity as persuasive strategies to translate multimedia tourist material
The notions of relevance and creativity are two key textual resources when promotional material is translated and, in particular, in the context of tourism. In the first case, relevance as a pragmatic principle helps ensure texts travel through different lands and audiences, posing challenges to tr...
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| Format: | Article |
| Language: | Catalan |
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Universitat Jaume I
2023-11-01
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| Series: | Cultura, Lenguaje y Representación |
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| Online Access: | http://www.e-revistes.uji.es/index.php/clr/article/view/6768 |